Uncovering Birth is a doula training and natural childbirth mentorship brand led
by childbirth educator and doula Eyla Cuenca. UB seeks to defy existing preconceptions about natural childbirth, inviting people to embrace it as an empowering and transformational journey
for women and the world alike.
SOUL:
EMPOWERING AND TRANSFORMATIVE
Being conscious about our birth as the deepest access point for human connection and healing
holds a deeply transformative and powerful potential, capable of empowering women and positively
impacting society as a whole.
VISUAL APPROACH:
REFINED PSICHODELIA
By combining seemingly contrasting elements, psychodelia, rawness and refinement, this visual concept creates
a bold, dreamy, and intriguing aesthetic
Client: Uncovering Birth
Scope: Brand Strategy, Brand Narrative, Visual Identity
Brand Strategy: InmigranteStudio
Creative Direction: InmigranteStudio
Brand Identity: Inmigrante Studio
Photography: Zura Lugarde
Art Direction & Illustration: Inmigrante Studio
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