Not being aware of our uniqueness is to ignore
that evolution is based on difference and not on similarity.
Cuatro vientos is a Healthy market and coffee shop endorsed by experts in functional medicine that works under the premise that the root of well-being is found in what we eat and that understands that each human being is a unique universe so nutrition should not be generalized but the result of a journey of exploration and individual knowledge that allows finding the root causes of health problems or nutritional needs.
Well-being from the roots up
Is Just to to travel back a little to understand that nutrition is the study of how it impacts
what you we on our health and vitality. 6,000 thousand years ago when we were hunter gatherers, our ancestors already discovered it their way. Life was about what we ate, what made us sick or energy drained could cause that a saber-toothed tiger surprised us, so we quickly discarded it, while what filled us with energy
and strength to escape, explore, or chase antelopes was immediately on the menu.
That’s to say that 6,000 thousand years ago we discovered that food is the origin of vitality,
but it seem that over time we completely forgot it.
Traveling to the root, is not only a journey in time, it can also be a journey to discover the causes of something,
going to the root of a problem means understanding it and analyzing it bit by bit until you find what causes it,
It’s perhaps the smartest way to solve it; ironically most people prefer to stay with the solutions that are out there floating on the surface. Traveling towards the root is to investigate, explore and analyze to better understand ourselves as human beings.
Traveling to the root, is not only a journey in time, it can also be a journey to discover the causes of something,
going to the root of a problem means understanding it and analyzing it bit by bit until you find what causes it,
It’s perhaps the smartest way to solve it; ironically most people prefer to stay with the solutions that are out there floating on the surface. Traveling towards the root is to investigate, explore and analyze to better understand ourselves as human beings.
The visual solution also appeals to a journey through time, towards the Stone Age, that’s why our materials
and main elements are rocks, woods, fruits, raw textures and our illustrations are a representation
of the cave paintings in which we wanted to maintain the visual idea of a healthy coexistence between humans
and the natural environment.
Brand Strategy: InmigranteStudio
Brand Identity: Inmigrante Studio
Art Direction: Inmigrante Studio
Ilustration: Profe.Mx
Photography: Departamento de arte
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